My Top Instagram Stories Take Over Tips -

My Top Instagram Stories Take Over Tips

Reading Time: 4’32” || My Top Instagram Stories Take Over Tips

My Top Instagram Stories Take Over Tips -

“Want to make your visual content more engaging to your consumers? Focus on being useful”

Jessica Gioglo

Who agrees with me that social media is God’s gift to businesses. Especially small businesses and homegrown businesses? It has become one of the best business tools as it offers a free platform for advertising, engagement and community building. It has literally opened doors and direct communication lines between businesses and customers. And like we all know, this is what sells. The engagement, exposure, and human influence.

Of all the social media channels, Instagram seems to be more visually oriented hence the reason why it’s a favourite amongst business owners. It gives them an opportunity to create a visual voice. Of all its features, Instagram stories are mostly used because it’s sort of a hall pass. With everyone curating a well planned and cohesive feed, who doesn’t want a space to just post on the go. And the best part? It lasts just 24 hours although there’s an option to highlight it. Oh well, you get the drift.

My Top Instagram Stories Take Over Tips -

Now let’s get down to business. I’ll be sharing top Instagram stories take over tips with you. But first, let me explain what an Instagram story take over is. This is when brands hand over the control of their Instagram stories to a customer, influencer, creative or even another brand for the purpose of engaging with the audience, creating a new kind of content and simply just taking the fans on a different journey.  

All this talk, now who made me an expert? Recently, I did my second Instagram stories take over for Wilson’s Lemonade and I did a pretty good job if I do say so myself. I got a lot of questions on my top Instagram stories takeover tips. Well, to be very honest, I didn’t do any research prior to the takeover. I did what I would have loved to see if I were just a viewer. I basically just told stories, after all, I’m a storyteller.

I see Instagram stories take over being a big deal soon so I’m so excited to share my top Instagram stories take over tips with you. I’ll group these tips into three sections for easy understanding. Pre Take Over, During Take Over and Post Take Over.

Pre Take Over

Know The Brand

Does the brand align with your goals or niche? Do you understand their message and voice? What do they stand for? These are questions that need to be answered before any take over as they will guide the type of content and strategy. Remember, in as much as it is your face, it’s not about you, it’s about the brand.

Create A Content Strategy

Let’s get this clear, everyone watching a takeover wants to see something different from the usual stories they see on your page. They might as well just watch your own Insta story if they want to see the same old content. This is why you need to create a strategy. What do you want to do? Show them your day?  Teach them? Create engagement or what? Ensure it is clearly drafted out.

Promote Your Take Over

Leaving the promoting to the brand alone puts you in a bad light. Every brand wants to work with someone who is just as interested in their project as they are. Let all your followers know what is about to happen, tell them what to expect so everyone is on board and excited to see how it unfolds. In my opinion, this is a more professional and organized approach.

My Top Instagram Stories Take Over Tips -

During The Take Over

Tell a Story

Like I always say, content is king but storytelling is the emperor. Using the storytelling approach takes the viewers on a journey and leaves them glued to their phones. Everyone wants to see what’s coming next so create that anticipation.  The best way to do this is to create an order. Imagine the story is a journey where you need to take everyone from point A to point B. I think this is important. The worst takeovers are those that leave everyone confused and I’m pretty sure you don’t want to fall into that category.

Focus On The Brand

This is not an opportunity to start dropping your Instagram handle on every story. Don’t make it about yourself and go off point. I watch a lot of takeovers and I can’t help but cringe. Whatever content being created should focus on the brand’s strong point. In my take over with Wilson’s Lemonade, all my contents were in line with their value. For instance, I went hiking and took some lemonades along. Rather than just show the breathtaking mountains, I incorporated Wilson’s lemonade into all my pictures. Basically, what I wanted to do was show the Wilsons lifestyle.

Be Engaging As Much As Possible

Whether your teaching, sharing a recipe or just about anything; make it engaging. In one of my old posts where I tried to teach better content creation, I mentioned the gamifying process. Create ways they can ask questions, comment and participate. You can check out my post on how to build a successful online campaign.

My Top Instagram Stories Take Over Tips -

Create A Unique Experience

Like I mentioned earlier, a takeover is not where you do the same old things you do on your own stories. Make it as unique as possible. Stand out from the crowd, you don’t have to do what everyone is doing. Create unique content with the brand’s products or services and simply just entertain your viewers.

My Top Instagram Stories Take Over Tips -

My Top Instagram Stories Take Over Tips -

Post Take Over

End With A Bang

Always end with a call to action. Guide the viewers to the next step. Want them to visit a page, open a link, buy an item? State it at the end.


Yes! Insta stories last 24 hours don’t stop promoting until it disappears. The brands can see the numbers as well so you want to show them how good an influencer you are.

Extra Tips

  • Plan the takeover days earlier.
  • Create all necessary visuals before the takeover. You can never tell how your day will go.
  • Create some sort of buzz days before the takeover jus to get your followers excited.
  • Tell the followers the plan for the day. This way, they know what to expect.
  • Don’t over think this! Just create.
  • Less Videos, more pictures. The cost of internet in Nigeria is not exactly cheap.
  • Canva is amazing and has a lot of Insta story templates. Utilize the free gifts of the internet.


My Top Instagram Stories Take Over Tips -

My Top Instagram Stories Take Over Tips -


I hope with these my top Instagram stories take over tips, I’ve been able to guide you and teach you how to do takeovers better. Just remember to have fun and be you. Let’s continue the conversations in the comment section below. Ps. If you are one of my Instagram followers you can send me a dm when next you have a takeover and we’ll create a content strategy together.

My Top Instagram Stories Take Over Tips -

Wilson’s Lemonade: This a Nigerian owned lemonade company. 

*Disclaimer: This post is not sponsored by Wilson’s Lemonade brand. I used them as a reference considering I did a takeover with them. The thoughts and content of this post are entirely mine. Knowledge gained from my own experience. The pictures contained in this post are mine.

Catch up on some of my recent posts

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Connect with me on Social Media

Instagram: @TheBlackWriter | Twitter: @Levy_Braide

Facebook: The Black Writer | Youtube: Tonye Levy-Braide



Join the discussion and tell us your opinion.

July 30, 2018 at 1:54 pm

I must say I enjoyed how each step flow into the next making it pretty easy to understand.

Tips are quite insightful and very needed.

Oh, and the pictures are breathtaking 😍 I love all of it. I should visit your blog more often.

July 30, 2018 at 2:34 pm
– In reply to: Debs

Yaaaaay. Thank you Debs. I’m glad you found the post helpful. And Yes! You should visit the blog more 🙂

Sike Gbanareply
July 30, 2018 at 2:37 pm

I love this post! Wish I saw this before my takeover some weeks ago. We live and we learn though. Thanks for sharing your tips!

July 31, 2018 at 9:40 am
– In reply to: Sike Gbana

Awwww I feel bad for not posting sooner. This post has been in my drafts for a long time. Well, like you said, we live and learn. You’re welcome 🙂

July 30, 2018 at 11:23 pm

Great job.

July 31, 2018 at 9:41 am
– In reply to: UsualSuspect

Thank you muchos.

July 31, 2018 at 11:02 pm

Loved this! Well written, detailed and helpful. Might have a takeover soon and before reading this, I had no idea how to handle it.

August 1, 2018 at 10:49 am
– In reply to: Belinda

Thank you so much for reading my post. Happy you found it helpful and I hope your takeover is a blast. Go show them who’s boss.

August 1, 2018 at 10:34 am

This is really awesome TT. I now have a better understanding of how to put my instagram stories in line. Thanks for sharing 😇😊

August 1, 2018 at 10:51 am
– In reply to: Toochibe

Yaaaaay. Time for some bomb ass stories. Thank you for reading my blog. You deserve some accolades.

Idy Ukoreply
August 1, 2018 at 1:42 pm

Thanks for sharing this, TT. It was really helpful and your steps were very detailed. Time to put them to the best use!!

August 2, 2018 at 9:37 am
– In reply to: Idy Uko

You’re welcome. And Yes! Time to blow their minds

Funke Olotureply
August 1, 2018 at 7:22 pm

Excuse me ma. How do you write so well? I really needed these tips cause I’ll be taking over an Instagram page soon.

I watched your Lemonade takeover and it was so interesting and fun!

Like I always say, content is king but storytelling is the emperor. – this part got me😂 never heard it before and it makes so much sense!

Takeover requires effort and I will put effort in, will even use some tips for my personal insta stories.

Yes to more educative blogposts please!

August 2, 2018 at 9:38 am
– In reply to: Funke Olotu

Giiirrrrrllllll. No one gasses me up like you do. I’m glad you feel this way and I can’t wait to watch your take over.

Leemah Luxury Natural Nigerian Skin Care Brand – A First Impression – The Black Writerreply
September 5, 2018 at 4:30 pm

[…] My Top Instagram Stories Take Over Tips […]

February 18, 2019 at 4:56 pm

This is really helpful..Thank you so much darling.

February 18, 2019 at 5:04 pm
– In reply to: Chidera

You’re welcome. Thank you so much for stopping by

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